The BETTY DIAMOND swimsuits are not made from lycra. Our 2 way stretch polyester will not perish in the way that those little elastin fibres do in other swimsuit fabrics - you know how garments give after a bit of wear and go white at all the most stretched and more »
Betty diamond swimwear online is about to become super dynamic with video! We are going to launch a new catwalk concept where each garment will be paraded by our gorgeous model. The challenge when selling swimwear online is that our customers don't get the opportunity to try the garments on before they buy! more »
Now that summer is nearly gone there are still lots of ways to keep your BETTY DIAMOND one piece swimsuit active in your wardrobe all year round. You can wear it with a full midi skirt for a great 50's look and it looks fabulous under jeans with a jacket of more »
For many women the thought of buying swimwear online is crazy - how can you know what size, how it's going to look on your body, what's the fabric like and so on. But I don't think it's any different to buying shoes say, or pants or a dress online, more »
Ever wondered how the one piece swimsuit came into being? Before the middle of the 19th century there was no notion of the bathing suit – people simply waded into the water in their clothes and bobbed around. The evolution of the one piece swimsuit into the garment we know today more »
Who could be thinking of lounging around in a one piece swimsuit on a day like today? Here in Sydney it's 18 and raining. This outfit on the front of 1952 French women's magazine Modes & Travaux is more like it... This is back in the time (we call vintage) more »
Resort Wear can be a beach jacket, a beach robe, a sarong, a skirt,shorts, a kaftan, a muu muu, loose pants - anything that covers you up. Most women have a quirk about some part of their body - hips too big, thighs a bit wobbly - in our Resort Wear more »
When bikinis got smaller and smaller in the '70's it was a celebration of our freedom, finally women were loosed from the restrictions of false modesty and old style decorum. Wonderful at the time an it means because we have had the full spectrum of fashion choices in swimwear - more »
It's that time of year again when we have to face the difference between the pictures of models wearing gorgeous swimsuits and our own bodies in those swimsuits. The fact that most of us are not size 6 or even size 8 and that life is not a fashion shoot and more »