Betty’s Blog

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DID YOU KNOW….

The BETTY DIAMOND swimsuits are not made from lycra.  Our 2 way stretch polyester will not perish in the way  that those little elastin fibres do in other swimsuit fabrics  - you know how garments give after a bit of wear and go white at all the most stretched and more »

Swimwear Online Live!

Betty diamond swimwear online is about to become super dynamic with video! We are going to launch a new catwalk concept where each garment will be paraded by our  gorgeous model. The challenge when selling swimwear online is that our customers don't get the opportunity to try the garments on before they buy!   more »

Betty swimwear as anytimewear

Now that summer is nearly gone there are still lots of ways to keep your BETTY DIAMOND one piece swimsuit active in your wardrobe all year round. You can wear it with a full midi skirt for a great 50's look and it looks fabulous under jeans with a jacket of more »

BUYING SWIMWEAR ONLINE

For many women the thought of buying swimwear online is crazy - how can you know what size, how it's going to look on your body, what's the fabric like and so on. But I don't think it's any different to buying shoes say, or pants or a dress online, more »

A RETRO SWIMSUIT

The Evolution of the One Piece Swimsuit

Ever wondered how the one piece swimsuit came into being? Before the middle of the 19th century there was no notion of the bathing suit – people simply waded into the water in their clothes and bobbed around. The evolution of the one piece swimsuit into the garment we know today more »

Too Cold for Swimsuits

Who could be thinking of lounging around in a one piece swimsuit on a day like today?  Here in Sydney it's 18 and raining.  This outfit on the front of 1952 French women's magazine Modes & Travaux is more like it...  This is back in the time (we call vintage) more »

Resort Wear

Resort Wear can be a beach jacket, a beach robe, a sarong, a skirt,shorts, a kaftan, a muu muu, loose pants - anything that covers you up. Most women have a quirk about some part of their body - hips too big, thighs a bit wobbly - in our Resort Wear more »

The Return Of The One Piece Swimsuit

When bikinis got smaller and smaller in the '70's it was a celebration of our freedom, finally women were loosed from the restrictions of false modesty and old style decorum. Wonderful at the time an it means because we have had the full spectrum of fashion choices in swimwear - more »

plus sized swimwear

It's that time of year again when we have to face the difference between  the pictures of  models wearing gorgeous swimsuits and our own bodies in those swimsuits. The fact that most of us are not size 6 or even size 8 and that life is not a fashion shoot and more »